Go back
Brand Premium How Smart Brands Make More Money(2014th Edition)
Authors:
N Hollis
Cover Type:Hardcover
Condition:Used
In Stock
Shipment time
Expected shipping within 2 DaysPopular items with books
Access to 30 Million+ solutions
Free ✝
Ask 50 Questions from expert
AI-Powered Answers
✝ 7 days-trial
Total Price:
$0
List Price: $9.92
Savings: $9.92(100%)
Solution Manual Includes
Access to 30 Million+ solutions
Ask 50 Questions from expert
AI-Powered Answers
24/7 Tutor Help
Detailed solutions for Brand Premium How Smart Brands Make More Money
Price:
$9.99
/month
Book details
ISBN: 1137279915, 978-1137279910
Book publisher: Springer
Get your hands on the best-selling book Brand Premium How Smart Brands Make More Money 2014th Edition for free. Feed your curiosity and let your imagination soar with the best stories coming out to you without hefty price tags. Browse SolutionInn to discover a treasure trove of fiction and non-fiction books where every page leads the reader to an undiscovered world. Start your literary adventure right away and also enjoy free shipping of these complimentary books to your door.
Book Summary: Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. This lack of meaning is creating a market full of commodities rather than products that instill loyalty. But loyalty (i.e., repeat business) is the key to long term success, and that requires focusing on meaningful differentiation: functional, emotional, or societal. Here, brand expert Nigel Hollis focuses on the four components of a meaningfully different brand: purpose, delivery, resonance, and difference.This unique model will be applied to two very different brand models: premium priced and value priced. The models will show readers how to amplify what their brand stands for across all the brand touch points including: findability, affordability, credibility, vitality, and extendibility. The book will include cases of global brands such as Dyson, Johnnie Walker, Geico, Volkswagen, and more.
Frequently Bought Together
Mathematical Statistics With Applications - 7th Edition
Michael Duggan
ISBN: 1111798788, 9781111798789
$0 $103.99
Fundamentals of Corporate Finance - 2nd Canadian edition
Jonathan Berk
ISBN: 978-0134384290, 134384296, 978-0321818171
$0 $199.95
Advertising And Promotion An Integrated Marketing Communications Perspective - 6th Edition
Michael A. Guolla
ISBN: 1259272301, 9781259272301
$0 $180.00
Public Sector Entrepreneurship U S Technology And Innovation Policy - 1st Edition
Dennis Patrick Leyden
ISBN: 0199313857, 978-0199313853
$0 $34.14