International Business(9th Edition)

Authors:

Michael R. Czinkota, Ilkka A. Ronkainen, Suraksha Gupta

Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New

In Stock: 2 Left

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Book details

ISBN: 1108476740, 9781108476744

Book publisher: Cambridge University Press

Book Price $0 : The book 'International Business' by Michael R. Czinkota, Ilkka A. Ronkainen, and Suraksha Gupta serves as a comprehensive guide to the complexities of conducting business in a globalized economy. The authors explore intricate details of international trade, foreign investment, global competition, and the strategic management of multinational corporations. Significant emphasis is placed on the analysis of diverse economic environments and their impact on business strategies. The latest edition, the 9th, introduces expanded insights into digital globalization, examining how technology has transformed international market dynamics. Through the table of content, readers can navigate topics like cross-cultural negotiation, international finance, and global supply chains. As an educational tool, the book often utilizes a solution manual to deepen understanding and provide practical examples. Furthermore, the incorporation of an answer key allows students to self-assess and master complex concepts such as economic integration, political risk analysis, and international marketing strategies. With its methodical approach, the book is a valuable resource for academics and business professionals aiming to excel in the dynamic arena of international business, facilitated by clear, structured information presented throughout the course chapters. This textbook is widely recognized for its authority in the field and is often used as a core text in business and management programs. This book makes learning cheap and approachable by suggesting inexpensive yet effective educational tools.

Customer Reviews

Trusted feedback from verified buyers

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Carl Holt
5.0
This book is a real gem for anyone looking to understand the complexities of global business. The 9th edition offers a comprehensive look at international markets with up-to-date examples that are incredibly relevant. The delivery was swift, and the package arrived in mint condition—kudos to the seller! Each chapter builds on the last, creating a cohesive narrative that introduced me to concepts I hadn't thought about. I also got an additional discount thanks to my membership, which was a bonus! If you're serious about international business, this is a must-have for your collection.