Marketing For Scientists How To Shine In Tough Times(1st Edition)
Authors:
Marc J. Kuchner
In Stock
Shipment time
Expected shipping within 2 DaysPopular items with books
Total Price:
$0
Book details
ISBN: 1597269948, 978-1597269940
Book publisher: Island Press
Book Summary: It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.
Customers also bought these books
A Degree In A Book Marketing Everything You Need To Know To Master The Subject - 1st Edition
John Jessup
ISBN: 1398815055, 978-1398815056
$0 $22.17Frequently Bought Together
The Real Estate Investor S Handbook Understanding Panamanian Real Estate Tax And Accounting Rules - 1st Edition
Derick Brian Brown Joseph
ISBN: 979-8857808566
$0 $30.00
AP Precalculus Premium 2025 Prep Book With 3 Practice Tests Plus Comprehensive Review Plus Online Practice - 1st Edition
Christina Pawlowski-Polanish
ISBN: 1506292038, 978-1506292038
$0 $26.49
Understanding Financial Accounting - 2nd Canadian Edition
Christopher D. Burnley
ISBN: 1119406927, 978-1119406921
$0 $104.00
South Western Federal Taxation 2011 Taxation Of Business Entities - 14th Edition
James E. Smith
ISBN: 0538498617, 9780538498616
$0 $30.00
Grbvfds Black Volleyball Basketball Backpack Drawstring Bag Accessories For Men -
GRBVFDS
ISBN: B0CD1T8VSW
$0 $0.00
Timing The Market Debunking The Myth Of Time In The Market As The Best Investment Strategy - 1st Edition
Heather Cullen
ISBN: 979-8376333198
$0 $19.95Top Reviews for Books
