Marketing Strategy(8th Edition)
Authors:
O. C. Ferrell, Michael Hartline, Bryan W. Hochstein
In Stock: 1 Left
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Total Price:
$70.81
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0357516303, 978-0357516300
Book publisher: Cengage Learning
Book Price $70.81 : The 8th edition of 'Marketing Strategy' by O. C. Ferrell, Michael Hartline, and Bryan W. Hochstein delves deeply into the intricacies of crafting and executing effective marketing plans. This comprehensive guide is essential for understanding the strategic underpinnings that drive successful marketing initiatives in today's fast-paced environment. By examining case studies and real-world applications, the book highlights the importance of integrating core elements like branding, customer relationship management, and competitive positioning into any marketing strategy. Readers looking for a 'solution manual' or 'answer key' will find the in-depth assessments and 'table of content' particularly useful to enhance their learning and application of these strategic frameworks. Key themes include the evolution of digital marketing, the critical role of analytics in decision-making, and the importance of ethical standards in building consumer trust. The authors emphasize a holistic approach, weaving technical terms like market segmentation, product differentiation, and SWOT analysis into the fabric of modern marketing paradigms. This textbook has been well-received in academic circles for its clarity, depth, and how it translates complex concepts into actionable strategies. Each chapter builds on the previous one, offering a logical progression that guides readers through the intricacies of market-oriented business strategies. As such, this book is invaluable for both students and practitioners aiming to develop intuitive and data-driven marketing strategies. This work is further enhanced by its inclusion of various educational resources that facilitate deeper understanding and critical thinking. The cheap methods discussed here provide cost-effective learning techniques tailored to various educational levels.
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