Business-To-Business Marketing: A Step-by-Step Guide(1st Edition)
Authors:
Ray Wright
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$9.99
Book details
ISBN: 0273646478, 9780273646471
Book publisher: Financal Times Management
Book Summary: Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, Business-to-Business Marketing: A Step-by-Step Guide, provides a comprehensive overview of an expansive sector to inspire the reader with confidence
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