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Marketing Management(1st Edition)
Authors:
S.A. Sherlekar; E. Gordon
Cover Type:Hardcover
Condition:Used
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ISBN: 9789350243688
Book publisher: Global Media
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Book Summary: Mastering Marketing Operations: A Comprehensive Guide for Modern BusinessesIn today’s fast-paced business environment, effective marketing operations are crucial for driving growth, optimizing resources, and achieving strategic goals. Mastering Marketing Operations offers an in-depth exploration of the essential components that empower businesses to excel in their marketing efforts.Inside this book, you will discover:A Clear Overview of Marketing Operations: Understand the foundational concepts, key functions, and the evolving role of marketing operations in the contemporary business landscape.Strategic Planning and Budgeting: Learn how to align marketing goals with overall business objectives, efficiently plan and allocate budgets, and measure ROI to maximize your marketing investments.Advanced Technology and Automation: Dive into the latest marketing technology stacks, implement automation tools, and integrate systems to streamline operations and enhance productivity.Data Management and Analytics: Harness the power of data with effective collection and management techniques, and leverage analytics to inform and drive your marketing decisions.Process Optimization: Map out and refine your marketing processes, eliminate inefficiencies, and explore real-world case studies of successful process optimizations.Building Strong Teams and Leadership: Discover how to structure your marketing operations team, define roles and responsibilities, and cultivate leadership that fosters innovation and excellence.Compliance and Risk Management: Navigate the legal landscape, manage risks, and ensure your marketing operations comply with relevant regulations to protect your business.Enhancing Customer Relationships: Integrate CRM systems to improve customer experiences, build loyalty, and drive long-term success through effective operational strategies.Future Trends in Marketing Operations: Stay ahead of the curve with insights into emerging technologies, the impact of AI and machine learning, and predictions for the future of marketing operations.Why Choose This Book?Whether you’re a marketing professional, business leader, or aspiring marketer, Mastering Marketing Operations provides the knowledge and tools to optimize your marketing strategies and drive sustainable growth. Packed with actionable insights, practical advice, and real-world examples, this book is your essential guide to navigating the complexities of modern marketing operations.Unlock the full potential of your marketing efforts—purchase your copy today and take the first step towards mastering marketing operations!
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