No B.S. Direct Marketing The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing For Non Direct Marketing Businesses(2nd Edition)
Authors:
Dan S. Kennedy
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ISBN: 1599185016, 978-1599185019
Book publisher: Entrepreneur Press
Book Summary: Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan ? from marketing master Kennedy ? delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants ? all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
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