Search Engine Marketing(3rd Edition)
Authors:
Mike Moran, Bill Hunt
In Stock: 1 Left
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$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 013303917X, 978-0133039177
Book publisher: IBM Press
Book Price $0 : The third edition of 'Search Engine Marketing' by Mike Moran and Bill Hunt serves as an invaluable resource for both newcomers and experienced marketers aiming to optimize their online presence. The book delves deeply into the intricacies of search engine optimization (SEO) and pay-per-click (PPC) advertising strategies. It addresses essential elements such as keyword research, link building, and content optimization. By integrating a diverse range of case studies and real-world examples, the authors provide a practical 'solution manual' that helps readers understand complex methodologies. This edition also includes updated insights on the influence of social media on search engine rankings and includes an 'Answer Key' for self-assessment exercises, facilitating a comprehensive learning experience. Furthermore, the book is praised for its detailed 'table of content' which makes navigation through complex topics like Google Ads and analytics tools seamless. As search engines evolve, the book highlights critical technical components such as metadata, algorithms, and user experience that are crucial for achieving high search rankings. The reception of the book has been notably positive, with industry professionals appreciating its comprehensive approach and easy-to-understand breakdown of sophisticated SEO techniques. With cheap pricing, this guide remains accessible for learners from diverse economic backgrounds.
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