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The Marketing Of Sport(1st Edition)

Authors:

Simon Chadwick

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Cover Type:Paperback

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Book details

ISBN: 027368826X, 9780273688266

Book publisher: Financal Times Management

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Book Summary: The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world's leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.

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