Strategic Management For Tourism, Hospitality And Events(4th Edition)
Authors:
Nigel Evans
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Book details
ISBN: 1032331836, 978-1032331836
Book publisher: Routledge
Book Summary: Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.
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