The Mortgage Marketing Manifesto Unlocking The Holy Grail Of Mortgage Lead Generation(1st Edition)
Authors:
Andrew Pawlak, Ryan Stewman
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Book details
ISBN: 1537419978, 978-1537419978
Book publisher: CreateSpace Independent Publishing Platform
Book Summary: In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads -- minus the millions of dollars spent on advertising.It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend on marketing and business development.Now, Andrew is sharing this life-changing information with every mortgage professional who works hard, but needs to get better results from the time and effort they put into growing their business.Inside, you'll discover:17 critical components of a mortgage website that produces loans and referrals15 key elements that make for a high-converting mortgage landing pageSecrets the billion dollar mortgage lead generators use to convert clicks into leadsHow to effectively optimize both digital and traditional marketing to get more clients out of every dollar you spend on advertisingWays to better brand YOU as the preferred mortgage professional in your local marketStrategies for creating consistent leads through social media and retargeting campaignsTechniques for using real estate marketing to drive 5X more purchase leadsA complete game plan for getting more business from producing RealtorsEverything you need to know about search engine marketing for mortgage loansProven scripts to open up doors and generate more referral businessHow to integrate plug-and-play mortgage lead funnels to revolutionize your marketing ROIMethods for streamlining and finessing advertising efforts so they work for you 24/7
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