The airport branch of a car rental company maintains a fleet of 50 SUVs. The interarrival time
Question:
a. What is the average number of SUVs parked in the company's lot?
b. Through a marketing survey, the company has discovered that if it reduces its daily rental price of $80 by $25, the average demand would increase to 12 rental requests per day and the average rental duration will become 4 days. Is this price decrease war- ranted? Provide an analysis!
c. What is the average time a customer has to wait to rent an SUV? Please use the initial parameters rather than the information in part (b).
d. How would the waiting time change if the company decides to limit all SUV rentals to exactly 4 days? Assume that if such a restriction is imposed, the average interarrival time will increase to 3 hours, with the standard deviation changing to 3 hours.
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Related Book For
Matching Supply with Demand An Introduction to Operations Management
ISBN: 978-0073525204
3rd edition
Authors: Gerard Cachon, Christian Terwiesch
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