The Coca-Cola Company has asked you to conduct Internet focus groups with heavy users of soft drinks.

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The Coca-Cola Company has asked you to conduct Internet focus groups with heavy users of soft drinks. Explain how you would identify and recruit such respondents.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:51 AM

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The Coca-Cola Company has asked you to conduct Internet focus groups with heavy users of soft drinks.

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The respondents should be prerecruited from an online list of people who hav...View the full answer

Marketing Research An Applied Orientation

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