The market for sports performance drinks experienced a big shift in 2012 as sales of low- calorie

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The market for sports performance drinks experienced a big shift in 2012 as sales of low- calorie sports drinks grew by over 25%. Many attributed this shift to greater use by women who wanted a sports drink without many calories.
a. If a woman desires two containers of low- calorie sports drink as much as one container of high- calorie sports drink, what do her indifference curves (between low- and high- calories sports drinks) look like?
b. Do they have the typical shape of indifference curves? Why or why not?
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Managerial Economics Theory Applications and Cases

ISBN: 978-0393912777

8th edition

Authors: Bruce Allen, Keith Weigelt, Neil A. Doherty, Edwin Mansfield

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