This case highlights how a large car rental firm uses a range of recruiting approaches successfully. (For the case, go to www.cengage.com/management/mathis or visit the instructor companion website.)

1. How does having multiple recruiting means help Enterprise establish its brand?

2. Go to the Enterprise Website (www.erac.com/). Click on the various links to check out career opportunities, information about Enterprise's commitment to the environment and to their employees, and other components. Click on "Apply Now" to see what positions are available and where. Then evaluate how effective you feel the Website is as an employment branding and recruiting resource.