To what degree do you believe brand management is more difficult in a co-branding setting?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 978-0133797190

5th edition

Authors: Bruce R. Barringer, R. Duane Ireland

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Question Posted: Aug 26, 2015 05:48 AM

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To what degree do you believe brand management is more difficult in a co-branding setting?

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Brand management is a practice that companies employ to protect the ...View the full answer

Entrepreneurship Successfully Launching New Ventures

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