Video-game maker Incredible Technologies Inc. has in recent years steadily expanded its corporate partnerships and product placements

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Video-game maker Incredible Technologies Inc. has in recent years steadily expanded its corporate partnerships and product placements in its most popular game, the pub-based, Web-connected golfing game Golden Tee Live. Players can purchase Top-Flite branded virtual golfing equipment and, as they work through the course, they spot Coca-Cola vending machines, billboards, and even groundhogs that pop up on the screen guzzling from a Coke can.
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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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