View the video Build-A-Bear Workshop and complete a situation analysis identifying the retailers strategy. Detail the micro-environment
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BuildABear is a very successful concept that recognizes that entertainment is a feature that engages customers and builds loyalty Target Market primary market is ...View the full answer
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Related Book For 
Retailing Management
ISBN: 978-0070893207
4th Canadian Edition
Authors: Michael Levy, Barton Weitz, Dea Watson
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