Vision has operated well-known gift and souvenir shops called Treasure Trove in its hotels for several years. The shops offer a variety of hats, T-shirts, mugs, and toys that display the mark CLUB KID, which is also the name of Vision’s child care camp that it offers to its hotel guests. Within the next year, Vision intends to expand its child care offerings and use the mark SAFARI EXPLORER for younger campers and VISIONTREKKERS for its older campers. Vision recently filed trademark applications for TREASURE TROVE. The first office action issued by the USPTO has stated that the mark is merely descriptive of gift store services. Vision intends to file applications for CLUB KID, SAFARI EXPLORER, and VISIONTREKKERS.

Activities. You may need to access the USPTO Web site or the TMEP to answer some of these questions.

• Describe the arguments Vision should advance in its response to the office action rejecting the application for TREASURE TROVE.

• Draft an identification of goods and services for the goods and services offered under CLUB KID (and identify the international classes applicable to the mark), identify the filing fee Vision will need to pay in connection with the application(s), and describe any potential challenges the USPTO may raise to registration of the mark.

• Describe the type of applications that Vision would file for SAFARI EXPLORER and VISION TREKKER, and draft the identification of services and identify the international class applicable to the marks.