What are some nonfinancial measures that a company might use in order to motivate achieving the objective

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What are some nonfinancial measures that a company might use in order to motivate achieving the objective of anticipating future customer needs?

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Management Accounting Information for Decision-Making and Strategy Execution

ISBN: 978-0137024971

6th Edition

Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young

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Question Posted: Oct 30, 2011 08:44 AM

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What are some nonfinancial measures that a company might use in order to motivate achieving the objective

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Management Accounting Information for Decision-Making and Strategy Execution

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