What are some of the new forms of alternative media with which advertisers are experimenting? Explain how

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What are some of the new forms of alternative media with which advertisers are experimenting? Explain how they work and what advantages they provide.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:33 AM

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What are some of the new forms of alternative media with which advertisers are experimenting? Explain how

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Video games Now a global 16 billion industry the video game business is developing as a major new me...View the full answer

Advertising & IMC Principles & Practice

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