What are the advantages of person-administered over computer-administered surveys, and vice versa?

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Marketing Research

ISBN: 978-0134167404

8th edition

Authors: Alvin C. Burns, Ann F. Veeck, Ronald F. Bush

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Question Posted: Feb 12, 2018 11:03 AM

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What are the advantages of person-administered over computer-administered surveys, and vice versa?

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