What are the benefits of building and using formal models, as opposed to relying on mental models?

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Research Methods for Business A Skill Building Approach

ISBN: 978-1119942252

6th edition

Authors: Uma Sekaran, Roger Bougie

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Question Posted: Mar 21, 2018 04:39 AM

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What are the benefits of building and using formal models, as opposed to relying on mental models?

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1 Modeling is the process of creating a simplified representation of reality and working with this representation in order to understand or control some aspect of the world 2 While this book is devote...View the full answer

Research Methods for Business A Skill Building Approach

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