What are the criteria to be used when evaluating secondary data?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:50 AM

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What are the criteria to be used when evaluating secondary data?

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The criteria to be used when evaluating secondary data are to examine the methodology used to c...View the full answer

Marketing Research An Applied Orientation

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