What are the implications of figure-ground relationships for print ads and for online ads? How can the

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What are the implications of figure-ground relationships for print ads and for online ads? How can the figure-ground construct help or interfere with the communication of advertising messages?

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:50 AM

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What are the implications of figure-ground relationships for print ads and for online ads? How can the

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Stimuli that contrast with their environment are more likely to be noticed The simplest visual illu...View the full answer

Consumer Behavior

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