What are vision and mission? What is their value for the strategic management process? Discuss.

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Strategic Management Concepts and Cases Competitiveness and Globalization

ISBN: 978-1305502208

12th edition

Authors: Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson

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Question Posted: Sep 08, 2017 10:11 AM

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What are vision and mission? What is their value for the strategic management process? Discuss.

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Vision is a picture of what the firm wants to be and in broad terms what it wants to ultimately achi...View the full answer

Strategic Management Concepts and Cases Competitiveness and Globalization

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