What clues should the channel manager look for in deciding how much emphasis to place on distribution

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What clues should the channel manager look for in deciding how much emphasis to place on distribution as a key strategic variable in the marketing mix? Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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