What differences might you note among marketing research conducted for (a) A retailer, (b) A consumer goods

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What differences might you note among marketing research conducted for
(a) A retailer,
(b) A consumer goods manufacturer,
(c) An industrial goods manufacturer, and
(d) A charitable organization?
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Related Book For  book-img-for-question

Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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