What difficulties might be encountered when conducting a qualitative interview in an international context?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:41 AM

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What difficulties might be encountered when conducting a qualitative interview in an international context?

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The basis of any interview is the use of words It should not be assumed ...View the full answer

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