When would a researcher use a judgment, or purposive, sample?

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 08:18 AM

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When would a researcher use a judgment, or purposive, sample?

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Judgment or purposive samples are selected based on the researchers or some experts judgment b...View the full answer

Essentials of Marketing Research

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