What essential elements of a positioning strategy can help overcome the consumer's natural tendency to ignore, distort,

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What essential elements of a positioning strategy can help overcome the consumer's natural tendency to ignore, distort, or forget most of the advertisements that she or he is exposed to?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:41 AM

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What essential elements of a positioning strategy can help overcome the consumer's natural tendency to ignore, distort,

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