What is a day-after recall score? How can it make or break an ad?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:31 AM

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What is a day-after recall score? How can it make or break an ad?

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This test measures consumers recall of television commercials using two recall ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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