What is a measurement model? Why is it estimated?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:14 AM

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What is a measurement model? Why is it estimated?

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The measurement model depicts how the observed measured variables represent constructs It represents ...View the full answer

Marketing Research An Applied Orientation

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