What is a product line? Discuss the various product line decisions marketers make and how a company

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What is a product line? Discuss the various product line decisions marketers make and how a company can expand product line.

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:44 AM

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What is a product line? Discuss the various product line decisions marketers make and how a company

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A product line is a group of products that are closely related because they function in a similar manner are sold to the same customer groups are mark...View the full answer

Principles of Marketing

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