What is a semantic differential scale? For what purposes is this scale used?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

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Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:56 AM

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What is a semantic differential scale? For what purposes is this scale used?

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A semantic differential scale is a sevenpoint rating scale with ...View the full answer

Marketing Research An Applied Orientation

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