What is account planning, and what does the account planner bring to an advertising plan?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:24 AM

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What is account planning, and what does the account planner bring to an advertising plan?

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Account planning is the tool that analyzes the research to uncover consumer insights Insights are wh...View the full answer

Advertising & IMC Principles & Practice

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