What is goodwill and how do we measure it? Can we sell goodwill separately from the business?

Question:

What is and how do we measure it? Can we sell separately from the business?

Goodwill
Goodwill is an important concept and terminology in accounting which means good reputation. The word goodwill is used at various places in accounting but it is recognized only at the time of a business combination. There are generally two types of...