What is persuasion?

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What is persuasion?

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Business Communication Process and Product

ISBN: 978-0324542905

6th Edition

Authors: Mary Ellen Guffey

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Question Posted: Jan 19, 2012 04:38 AM

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What is persuasion as defined by communication scholar Richard M. Perloff?
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What is persuasion?

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Business Communication Process and Product

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