What is strategic planning and why do companies prepare a SWOT analysis during the strategic planning process?

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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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Question Posted: Nov 26, 2015 02:10 AM

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What is strategic planning and why do companies prepare a SWOT analysis during the strategic planning process?

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Strategic planning is the managerial process of developing and main...View the full answer

E Marketing

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