What is the difference among a profile- matching strategy, a shotgun strategy, and a rifle strategy? What

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What is the difference among a profile- matching strategy, a shotgun strategy, and a rifle strategy? What media are best suited for each strategy?

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:15 AM

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What is the difference among a profile- matching strategy, a shotgun strategy, and a rifle strategy? What

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Integrated Marketing Communications Strategic Planning Perspectives

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