What is the elaboration likelihood model (ELM)?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:09 AM

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What is the elaboration likelihood model (ELM)?

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ELABORATION LIKELIHOOD MODEL ELM The elaboration likelihood model was developed by Richard Petty and John Cacioppo in 1970 and 1980 This theory describes the attitude changes and behavior outcomes bas...View the full answer

Consumer Behavior Building Marketing Strategy

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