What is the relationship between price and company image? Why is it important?

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Entrepreneurship & Small Business Management

ISBN: 978-0133767186

2nd edition

Authors: Steve Mariotti, Caroline Glackin

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Question Posted: May 23, 2015 06:47 AM

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What is the relationship between price and company image? Why is it important?

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A high quality product that is priced too low for exampl...View the full answer

Entrepreneurship & Small Business Management

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