What problems are involved in the direct translation of a questionnaire into another language? How should these

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What problems are involved in the direct translation of a questionnaire into another language? How should these problems be addressed?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:17 AM

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What problems are involved in the direct translation of a questionnaire into another language? How should these

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Direct translation in which a bilingual translator translates the questionnaire directly from a base ...View the full answer

Marketing Research An Applied Orientation

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