What role does exploratory research play in the market research process? How does exploratory research differ from

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What role does exploratory research play in the market research process? How does exploratory research differ from other forms of marketing research?

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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:16 AM

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What role does exploratory research play in the market research process? How does exploratory research differ from

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Exploratory research is used by the researcher to investi...View the full answer

Marketing Research Essentials

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