What strategy did QVC use, and how did it support this strategy?
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QVC needs to create a sustainable competitive advantage in the marketplace that is not only unique and valuable but also difficult for competitors to copy or substitute See Chapter 1 Exhibit 13 for a ...View the full answer
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Related Book For 
Strategic Management Text and Cases
ISBN: 978-1259196553
7th edition
Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara
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