When customers purchase a service, they are actually getting a bundle of service attributes. List and describe

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When customers purchase a service, they are actually getting a bundle of service attributes. List and describe these attributes using a car-rental agency, a convenience store and a radio station.

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Management Process

ISBN: 978-0201822939

4th Edition

Authors: Lee Long

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Question Posted: Jun 29, 2012 06:58 AM

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When customers purchase a service, they are actually getting a bundle of service attributes. List and describe

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