Where would the following situations fit in Figure 4-1? (a) exaggerating the performance of a product to

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Where would the following situations fit in Figure 4-1? (a) exaggerating the performance of a product to get a sale and (b) selling a used automobile knowing it had a major mechanical problem and not telling the buyer.
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Marketing

ISBN: 978-1259268809

10th Canadian edition

Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

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