Which of the following report titles would do the best job of catching readers' attention with an

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Which of the following report titles would do the best job of catching readers' attention with an emotional "hook" that balances the urgency of the crisis with the reasons for hope?
a. Children Who Don't Need to Die: The Urgent Global Malaria Crisis
b. Preventing a Million Malaria Deaths Every Year: The Urgent Global Challenge-And Reasons for Hope
c. Malaria: It Killed Two Thousand More Children Today
d. Malaria: Progress Toward Eradicating This Global Disease
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Excellence in Business Communication

ISBN: 978-0136103769

9th edition

Authors: John V. Thill, Courtland L. Bovee

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