Which of the four P's has come to be known by a new term? Why the change?

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Global Business

ISBN: 295

3rd Edition

Authors: Mike W. Peng

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Question Posted: Apr 25, 2014 09:53 AM

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Which of the four P's has come to be known by a new term? Why the change?

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Place is now often referred to as Supply Chain Management At one time Place it was also sometimes ...View the full answer

Global Business

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