Why do you think Borders introduction of e-readers branded by other companies was not as successful as

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Why do you think Borders introduction of e-readers branded by other companies was not as successful as Amazon's Kindle, Barnes & Noble's Nook, or Apple's iPad?

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Management Mistakes and Successes

ISBN: 978-0470530528

12th edition

Authors: Robert F. Hartley

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Question Posted: Feb 09, 2017 09:14 AM

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Why do you think Borders introduction of e-readers branded by other companies was not as successful as

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Borders was late to market with ereaders It allowed competitors to capture the ereader ...View the full answer

Management Mistakes and Successes

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